Designed an interactive dashboard to eliminate manual delivery insights reporting for our high-value business clients.
Role
Lead the UX and UI design process, from card sorting workshop to finalizing the UI design.
Project timeline
1 month • Designed in 2022
Company
Lalamove, an on-demand delivery app in Asia and Latin America, with a mission to make delivery fast and simple, served both personal and business users.
Highlights
The analytics dashboard managed to slash reporting time by 99% and became a go-to resource, with over half of user logins (52.4%) directly engaging with the dashboard—suggesting dashboard’s integral role in clients' business operations.
Our high-value corporate users needed more than basic monthly spending PDF and excel reports. They demanded more details from their data like aggregated data, specific insights like cost per kilometer, and real-time reporting.
Moreover, the monthly reports were generated manually by the operations team, making it unsustainable and unscalable as it was consuming over 75 hours monthly and failing to meet the growing demand for up-to-date information accessible at any time.
To address these needs, we introduced a dashboard within our web application. This addressed the need for real-time data access, advanced analytics, and customization. The intuitive interface empowered users to explore the real-time data and generate insights independently, significantly reducing their reliance on our team for custom reports.
