Role Brand Designer at INQOVA

What I Did Website Design & Development

Duration January 2021 - present

The Challenge

Activating full-scale digital marketing strategies while establishing the business's first digital touchpoints

The Outcome

Designed, developed and launched their first website in one month while continuously improving their overall website experience

Background

Neela by Sapphire Fibres (Neela) is an up and coming young denim mill based in Lahore, Pakistan. They are a subsidiary of one of Pakistan largest companies, Sapphire Group. Neela approached INQOVA to help them to navigate the new business landscape during the COVID pandemic with branding and digital marketing efforts. Digital marketing works best when they have a website, so I designed and developed a website to activate their digital marketing efforts as the lead designer.

Going Digital

Before the pandemic, Neela and other denim mills rely on face-to-face meetings and trade shows to forge new business relationships and strengthen the existing relationship with clients. However, when the COVID-19 pandemic hits, they can't meet anyone, and they started to lose opportunities. It's an unfortunate situation for everyone, but forward-thinking manufacturers like Neela began to realise and understand how important it is to launch their business presence digitally.

How to design a website built for humans and conversions while maintaining its industry technicalities?