Role Brand Designer at INQOVA
What I Did Brand Identity Design, Website Design
Duration 1 month
The Challenge
The Outcome
Sun Street Co. is a versatile company that started in 2016 as a trading and business consultancy company and a personal coaching company introduced in 2020.
Sun Street's trading arm specialises in distributing leading men's grooming brands such as Uppercut Deluxe and JS Sloane Co. to Asia, and developing business development strategy and providing guidance on market entry strategies for their clients on the business consultancy side.
Sun Street has broad service offerings but has no identification system to bridge three of its service pillars, and they relied on word-of-mouth to get new clients and start finding new leads online.
I began my design process by gathering inspirations from Sun Street Co.'s connection with its name and industry. Sun Street Co. is named after a street name in Wan Chai, Hong Kong. Sun is a strong visual word, and it became obvious that we can incorporate sun-related associations into the brand's visual language.
Other than the sun, trading defines Sun Street Co. identity the most as the business started its journey by doing its trading business first. Being one of the most prominent trading ports globally, Hong Kong has a rich history of trading businesses, and one of the distinct elements is that they mostly use tall and condensed typeface as their logomark.
Before designing the website, my first approach was to figure out how to create a simple and easy interaction for the user while preserving the unique company service identities. On top of that, the website also should be a centralised and consolidated place for all three of its businesses.